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Show Notes 110: Get on your ebike with Alex Murray at FLIT



In this episode of the Cambridge Tech Podcast, hosts Faye Holland and James Parton sit down with Alex Murray, co-founder of Flit, to explore the innovative world of electric bikes, smart mobility solutions, and the challenges of running a hardware startup in Cambridge. This conversation is packed with insights for tech founders, venture capitalists, and those passionate about sustainability and urban mobility.


A Serendipitous Beginning

Alex’s entrepreneurial journey started in China while studying public policy and learning Mandarin at Tsinghua University. His love for cycling, coupled with his passion for improving urban mobility, led him to meet his co-founder, an automotive engineer. Together, they identified a gap in the European e-bike market: folding electric bikes designed for urban commuters.


“Electric bikes in China are completely different from what we see here in the UK and Europe,” Alex explains. “We saw the potential and decided to bring a more practical, compact solution to the European market.”

Their startup story is a perfect blend of technical expertise and commercial foresight, which highlights the importance of diverse founding teams.


Why Cambridge?

When it came to choosing a base for their company, Flit chose Cambridge—famed for its high cycling rates, strong engineering talent, and dynamic startup ecosystem.


"Cambridge was the ideal choice for us. It's a cycling hotspot, it has a great engineering talent pool, and it's home to a thriving startup community. We could find everything from investors to specialist accountants here."

With Flit headquartered just a stone’s throw away from the heart of Cambridge, Alex highlights the advantages of building a mobility-focused business in a city known for innovation.


Scaling Up: The Market for E-Bikes

Europe is the leading market for electric bikes, with Germany and the Netherlands leading the charge. While the UK is behind, it’s catching up, particularly in the urban mobility sector.


“The European market is booming, and while the UK is a bit behind in adoption, we're seeing rapid growth. In Germany and the Netherlands, 50% of new bikes sold are e-bikes. In the UK, it's around 10%, but we’ll get there."

This increasing demand is driven by several factors, from environmental concerns to government incentives like the cycle-to-work scheme.


Innovative Design and Production

One of the standout aspects of Flit’s product is the unique folding design. Flit has patents in place for its lightweight, compact e-bike, designed specifically for urban commuters who need something practical for daily use.


“Folding bikes have been around for over 100 years, but we knew we could innovate. We used cutting-edge techniques like adhesive bonding, commonly used in aerospace, to create a design that folds better and is more compact."

Flit's commitment to innovation doesn’t stop at design. The company also developed an efficient manufacturing process, which allowed them to bring production back to the UK, securing local jobs and increasing their ability to scale up.


Circular Economy and the Future of Mobility

Flit is not just focused on product innovation, but also sustainability. Alex explains that the company is actively working on solutions for refurbishing and reintroducing e-bikes to the market at the end of their lease terms. This ties into a broader trend towards the circular economy.


“We’re exploring how to refurbish bikes efficiently and how to handle end-of-life batteries, a big challenge in the electric mobility space."

Key Highlights from the Episode:

  • Flit's decision to set up in Cambridge was driven by the city's high cycling rates and strong tech ecosystem.

  • E-bike adoption in Europe is growing rapidly, with Germany and the Netherlands leading the way.

  • Flit’s unique folding e-bike design and cutting-edge production methods give it a competitive edge.

  • Flit is embracing the circular economy, with initiatives to refurbish bikes and recycle batteries.

  • Cambridge's talent pool and the startup community have been crucial in Flit’s growth journey.


Quotes to Remember:

  • “We knew there was a gap in the market for a practical folding e-bike designed for urban commuters.”

  • “Cambridge is a fantastic place to start a business—it has everything from investors to specialist support for startups.”

  • “The e-bike market is booming in Europe, and we’re excited to be part of that journey."


Don’t miss out on this fascinating conversation with Alex Murray. Tune in to the full episode and hear how Flit is transforming urban mobility, one foldable e-bike at a time. Whether you're a startup founder or a VC, this episode is packed with insights on innovation, sustainability, and scaling up in the tech world.


Stay tuned for more exciting episodes from the Cambridge Tech Podcast!


To listen and subscribe, search for ‘Cambridge Tech Podcast’ on your favourite podcasting platform or visit cambridgetechpodcast.com.


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